Advertisers rule out Sandilands for 2012

by Nathan Elvery · 2011-12-05 23:09:00 UTC
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More than 26,000 people have signed Emily Hehir’s petition calling for 2Day FM advertisers to withdraw their support of Kyle Sandilands. Your support has sent them a clear message that it’s unacceptable to financially support a radio host who uses phrases like “fat slag”, “you’re a piece of sh*t” and "I will hunt you down" to attack a journalist.

The media storm and consumer backlash has resulted in up to 60% of advertisers on the Kyle and Jackie O show withdrawing, at a cost to Austereo of $8 million. Despite this, Sandilands and his employers are breathing a sigh of relief -- Sandilands is off air for summer and they’re hoping attention on Sandilands will fade away and allow advertisers to return next year. But Vodafone, Blackmores, and McDonalds have committed to not advertising on any radio show hosted by Kyle Sandilands in 2012 -- can you help other petition signers build pressure on other major advertisers to follow Vodafone and rule out advertising on Sandilands' shows in 2012? There's also a group just started by one Change.org member for people to take regular and ongoing action on this issue -- you can join by signing a pledge here.

Here are the brands that haven't ruled out a return to Sandilands in 2012:

Harvey Norman: http://on.fb.me/t5yWvQ
Car History.com.au: http://on.fb.me/rt66Mi
Dick Smith: http://on.fb.me/rA86nc
Piazza D'Oro: http://on.fb.me/uvObh7
Westfield http://on.fb.me/umSTVE

Samsung: http://on.fb.me/ufQYeu
Goldmark: http://on.fb.me/u728bZ
Pepsi: http://on.fb.me/u5zpPV
Holiday Inn: http://on.fb.me/vz8VeY
Olympus: http://on.fb.me/unOvpD
TPG: http://on.fb.me/vIa32i
Toys R Us: http://on.fb.me/tvetSZ
Commonwealth Bank Australia: http://on.fb.me/rM64CO
iSelect: http://on.fb.me/vCEIfd
Big W: http://on.fb.me/ukPs0U
ING: http://on.fb.me/tWYjUH

In response to the consumer outrage, the following brands have said they are committed to not advertising on any show associated with Kyle Sandilands in 2012:

McDonalds
Coles
American Express
Telstra
Holden
Bunnings Warehouse
CUA
GIO
Beaurepairs
Vodafone
Fitness First
Nissan
The Good Guys
Lexus
Mazda
Volkswagen
Libra
Ford
Blackmores

Further companies have indicated that due to the values they see Kyle standing for, they have “no plans” to advertise in 2012 (or language to that effect):

Myer
Aussie Home Loans
Blackberry and Research In Motion
Mitsubishi
Virgin Mobile
Spotlight
Macquarie University
eBay
Tourism New Zealnd
Crazy Johns
Ausgrid
Kia Motors
Woolworths
Johnson & Johnson (on behalf of Clean and Clear)
National Institute of Dramatic Art (NIDA)

Forty Winks

The original number of advertisers who pulled out of advertising with the Kyle and Jackie O show was 63.

Statements from the companies are being uploaded to the petition updates here.

While brands were quick to withdraw ads supporting Kyle Sandilands a few weeks ago, Austereo will be hoping that they can talk them around to returning in 2012. If you're interested in taking regular and ongoing action on this campaign, one Change.org member has started a select group for people to organise together -- you can join by signing a pledge here.

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