An Apology from Bacardi

by Jen Nedeau · 2009-06-22 05:00:00 UTC
Topics:

After the feminist blogosphere caused a lot of noise over the Bacardi & McCann Digital "Ugly Girlfriend" Campaign - a representative from the company left this note over at Women's Media Center blog saying:

Author : Bacardi
E-mail : Sean-Patrick@corbinpr.com
URL    : http://www.bacardi.com

Comment:

Thank you for taking the time to post your story regarding Bacardi Breezer.

The campaign you are referring to ran in 2008 for two months in Israel.  Even though Bacardi Breezer is not sold or distributed in the United States, we immediately notified the appropriate Bacardi affiliate and had this website shut down.

Bacardi proudly celebrates diversity and we do not endorse the views of this site. We sincerely apologize to anyone who was offended by this site and thank you for bringing it to our attention.

While I'm glad to see that McCann's micro-site has indeed been taken down, the apology doesn't fix the fact that this campaign ran in the first place. We need to keep an eye out for offensive advertising toward women and make sure that companies and marketing firms realize that these sort of campaigns are unacceptable from the beginning. Only then will we be changing the system.

Jen Nedeau Jen Nedeau is a media relations professional and a writer based in New York City.
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