Animal Adoption Gets Stamp of Approval

by Stephanie Feldstein · 2010-03-18 19:06:00 UTC
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The pet adoption message is coming soon to a post office near you. On April 30, 2010, the U.S. Postal Service will release the latest installment in its social awareness series —  "Animal Rescue: Adopt a Shelter Pet." Joining the USPS for the campaign are Ellen DeGeneres and Halo Purely for Pets, a holistic pet product company. 

The Stamps to the Rescue website doesn't sugarcoat the issue's importance: "We want more Americans to know about the millions of shelter pets that need good homes. Nearly half of the animals that enter animal shelters are euthanized. Many of these cats and dogs would have made a wonderful pet ... if only given the chance." The campaign is well-timed with the Ad Council's Shelter Pet Project to keep pet adoption in the public eye.

Each of the ten first-class Animal Rescue stamps pictures an adopted pet from photographer Sally Anderson-Bruce's hometown. There are five dogs and five cats, mostly purebred, each with a story you can read online. While I tend to be partial to giving mixed breeds their well-deserved moments in the limelight, the stamp models help highlight the little-known fact that an estimated 25 percent of shelter animals are purebred.

The USPS has a 50-year history of raising awareness on social issues through postage. Animals have graced stamps a number of times over the years, most recently in 2002 with the  "Stop Pet Overpopulation, Spay or Neuter Your Pet" stamps, revealed by none other than Bob Barker during an episode of The Price is Right.

DeGeneres, who happens to be a co-owner of Halo, pledged that the company would donate one million meals to shelter pets through a social media campaign in honor of the new stamps. Check out the Halo website for simple actions that you can do through Twitter and Facebook to help feed homeless dogs and cats.

Image credit: U.S. Postal Service

Stephanie Feldstein is a Change.org Editor who has been part of the animal welfare and rescue community for over a decade, and most recently worked for an environmental organization.
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