Ask Paula Deen, Rachael Ray, Bobby Flay, Emeril for Fair Trade S'Mores This Summer

by Amanda Kloer · 2011-06-23 07:30:00 UTC
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This week marks the official beginning of summer, and for many people, that means a favorite childhood campfire treat -- the s'more. But as child labor, forced labor and trafficking continue to fuel the cocoa industry, traditional s'mores might leave a bitter aftertaste. That's why chocolate lovers across the country are calling on some of America's favorite celebrity chefs -- Paula Deen, Bobby Flay, Rachael Ray and Emeril Lagasse -- to post Fair Trade s'mores recipes and additional information on their websites to help raise awareness about potential solutions to the problems that plague the cocoa industry. Sadly, none of these chefs have made a Fair Trade s'more, yet.

Across the country, campers and other people with a sweet tooth are participating in a fun summer action called "We Want More from Our S'mores," where concerned consumers make their s'mores using Fair Trade Certified chocolate to support positive change in the cocoa industry. But they know that a gooey, delicious Fair Trade s'more treat made on the grill by Bobby Flay or with some extra Southern love by Paula can help inspire real change in the cocoa industry. That's why they're asking these chefs to put Fair Trade on their plate and stand up for kids in the coco industry.

Here's how you can join them in taking action on Twitter: Send these sample tweets that you can post to encourage each chef to support Fair Trade s'mores this summer, or compose one of your own:

  • .@rachael_ray @RachaelRayShow: Will you join me in supporting #cocoa farmers by making #fairtrade s'mores this summer? http://chn.ge/kEyNeD

  • .@Paula_Deen: Will you join me in supporting #cocoa farmers by making #fairtrade #chocolate s'mores this summer? http://chn.ge/kEyNeD

  • .@bflay: Will you join me in supporting #cocoa farmers by making #fairtrade #chocolate s'mores this summer? http://chn.ge/kEyNeD

  • .@Emeril: Will you join me in supporting #cocoa farmers by making #fairtrade #chocolate s'mores this summer? http://chn.ge/kEyNeD

And don't forget to sign the petition and circulate it to friends as well. With the help of Paula, Rachael, Bobby and Emeril, we can make this summer a fair summer.

Photo credit: Sanchom

Amanda Kloer is a Change.org Editor and has been a full-time abolitionist in several capacities for seven years. Follow her on Twitter @endhumantraffic

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