Ben & Jerry's Celebrates Vermont Gay Marriage with "Hubby Hubby"

by Michael Jones · 2009-08-31 14:56:00 UTC
Topics:

Ben & Jerry's

Vermont's legislature - despite their Republican Governor's wishes - passed legislation earlier this year recognizing full marriage equality in the state.  That law takes effect tomorrow, September 1, and to celebrate Vermont-based Ben & Jerry's is altering the name of one flavor of ice cream to show their support for same-sex marriage.

Starting tomorrow, and continuing on through the month of September, Ben & Jerry's "Chubby Hubby" ice cream will become "Hubby Hubby" ice cream.  The new recipe?  It's basically the same old recipe - vanilla malt ice cream, pretzel nuggets covered in fudge and filled with peanut butter, with fudge and peanut butter swirls throughout - except there's a little love for the LGBT folk thrown in.

This continues Ben & Jerry's support for equal rights.  Earlier this year, as the legislature was debating the same-sex marriage bill, Ben & Jerry's urged politicians to support marriage equality.  At the time they said it was in the best interests of Vermont's business community to take a progressive stand on same-sex marriage, in order to foster equality and attract the best and brightest employees.

Michael Jones is a Change.org Editor. He has worked in the field of human rights communications for a decade, most recently for Harvard Law School.
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