Calling All Winter Coats!

by Shannon Moriarty · 2009-11-17 12:52:00 UTC
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It's getting chilly out there! For some people, a drop in the mercury means simply turning up the thermostat. But for many others, cold weather is a matter of life and death. Before the temperature really drops this winter, you can help spread the warmth to those who need it by participating in the national winter coat drive.

The project is sponsored by Lands End. Although it's based out of Beantown - hence the name Boston's Big Warm-Up - collections are taking place in locations across the United States. Coats donated in each locale will directly benefit people in that community.

But this isn't just any coat drive... this is a coat drive in the digital age. And what fun is a coat drive in the digital age without a cool, interactive online promotional component? The Big Boston Warm-up website is chock full of information and ways for you to spread the word. Learn the facts, customize a video, spread the word with the Facebook effect, and even track your donated coat. Nonstop excitement, it is.

What are you waiting for? Tell your friends. Donate a coat. After all, that old pea coat can do a heck of lot more good on someone's shoulders than hanging forgotten in the trenches of your closet.

Image: Paul Mayne

Shannon Moriarty has worked in various homeless shelters and service organizations around the country. She is a graduate student studying housing and urban policy at Tufts University.
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