Facebook Fueled by Dirty Coal
With so much of the information we use today stored in "the cloud" it can be easy to forget that out there, somewhere, there's energy being used to power thousands of servers in massive data centers.
Facebook just announced that it's going to build its first data center in Oregon. And while Google and Microsoft precede them in the state, they take advantage of cheaper and cleaner hydro power, while it looks like Facebook will be using mostly coal power.
Yes, every time you update your Facebook status a baby polar bear dies.
OK, maybe it's not quite that extreme, but Facebook's decision to go with coal power is drawing some fire. Why aren't they using hydro? Not that hydro is without environmental consequences, but when it comes to carbon emissions and public health, nothing's worse than coal.
Apparently it is an issue of cost. Starting in 2012, the days of super cheap hydro from Bonneville Power Administration, which Google and Microsoft cashed in on, will draw to a close. And faced with a tiered rate structure from Bonneville, Facebook decided to put down roots in the high desert area of Pineville and get its juice from Pacific Power in a mostly coal package.
Of course there were some nice tax breaks thrown into the equation, too, and it looks like the community can use all the jobs they can get. The area has 17 percent unemployment and the schools are considering a 4-day week to cut costs.
But we know it's possible to have clean energy and jobs. Why can't companies like Facebook, Google and Microsoft flex their cyber muscle to influence clean energy policy and the building of more capacity for renewable energy sources that are better than hydro and worlds above coal?
Photo credit: joshua l







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