Give Jeans a Chance

by Shannon Moriarty · 2009-11-25 13:00:00 UTC
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Everybody's talkin' bout denim. Donating denim, that is. The Volcom Give Back Series is collecting used-but-wearable jeans to donate to the National Coalition for the Homeless... and they need your help.

Last months it was coats, now we're looking at you, denim. The rules are simple. Bring your gently worn (or heavily worn,  but in good condition) jeans to a participating store. Put the jeans in the bin. Get a free hat. Talk to a store employee and you'll be entered into a drawing for free jeans.

As for your old jeans? They'll go to someone at a shelter who needs them.

Spread the word by sharing this awesome video (after the jump - well worth the watch) with friends, family, and enemies. Look - all we are saying is give jeans a chance.

Shannon Moriarty has worked in various homeless shelters and service organizations around the country. She is a graduate student studying housing and urban policy at Tufts University.
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