Great Advertising for Change

by Nathaniel Whittemore · 2009-01-28 09:45:00 UTC
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A link on Twitter pointed me to this really smart advertising that was seen on the Washington Post the other day.

The ad was part of the This Is Reality campaign, which you can learn more about on their website. Great advertising can clearly still capture someone's attention. Witness: fellow Change.org blogger Shannon wrote yesterday about a really innovative and impacting homelessness awareness campaign which seeks to draw attention to a different view of homeless populations.

From "Homelessness Meets Guerilla Marketing:"

Realistic, life-size posters with images of homeless youth are plastered throughout the city, under bridges and overpasses, all with this message: "The longer (s)he's here the worse it'll get." The posters are printed on paper designed to fade more rapidly, to dramatically illustrate the effects of life on the streets.

Read the full post here.

Nathaniel Whittemore is the founder of Assetmap. Previously he was the founding director of the Northwestern University Center for Global Engagement.
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