Greenpeace Turning the Heat Up in Facebook Unfriend Coal Campaign

by Zachary Shahan · 2011-04-08 08:42:00 UTC
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greenpeace to facebook: unfriend coal logoYou certainly have to give Greenpeace a lot of credit for persistence and constantly finding new ways to push for big campaigns to help the world. We've been covering Greenpeace's campaign to get Facebook to "unfriend coal" for several months now and it seems that it just keeps getting better and better (of course, not counting the fact that Facebook has still hardly responded).

From a funny video (that probably rubbed Mark Zuckerberg the wrong way but was still ingenious and catchy and has accumulated nearly half a million views) to what seemed like a positive conversation between Greenpeace International Executive Director Kumi Naidoo and Facebook Marketing Director Randi Zuckerberg, Mark's sister, at the World Economic Forum in Davos to a push to get Facebook to "unfriend coal" by Earth Day, Greenpeace is keeping the pressure on and engaging Facebook's top personnel.

With Earth Day approaching, the pressure is building again. Greenpeace released another video (below) a couple weeks ago. This one doesn't pick on Mark in any way, which is probably a plus, and actually puts Facebook in a very favorable light. But then it nails the crux of the issue rather quickly and with fun graphics, pointing out that Facebook uses a ton of energy but is powered by coal, one of the dirtiest and most harmful things on the planet (at least, how we're using it).

http://youtu.be/Lk3yBpV8Pac

Beyond this video, though, here's a real fun action that Jodie Van Horn of Greenpeace gave us a "sneak preview" to on Thursday: "Next week we are going to attempt to set a Guiness World Record for the highest number of comments on a Facebook post within a 24-hour period." The details will be announced soon. Keep an eye on the "Unfriend Coal" Facebook page for more, and we'll announce the date(s)/times as soon as possible on here as well.

Join in the conversation on Facebook by liking Greenpeace's "Unfriend Coal" Facebook page—which is now more than 100,000 people strong.

And, of course, if you aren't one of the 15,000+ people who have signed the petition to Facebook here on Change.org, go ahead and do so below now.

http://www.change.org/petitions/stop-facebook-from-switching-to-dirty-coal

Want to know about the latest opportunities for green activism? Follow Change.org's Environment cause on Facebook or  Twitter.

Image Credit: Joe Mohr

Zachary Shahan has studied society and the environment for years, writes on these issues for a number of blogs, and is now the editor of planetsave.com, ecolocalizer.com, and cleantechnica.com.

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