Has American Apparel Gone Too Far?

by Dorothee Royal-Hedinger · 2009-07-30 12:25:00 UTC
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I like American Apparel's colorful and sexy clothing as much as the next girl but a recent visit to their website left me disturbed. I get that their brand promotes a barely-legal LA hipster vibe and that provocative images of pretty girls sell clothing. But am I crazy or is there something sinister about these photos?

Whether it's the practically pre-pubescent bodies, the blatantly pornographic poses or the girl's baby faces...it's definitely turning me off from this brand. They still have to sell these clothes to young women, right? Are we ok with this? Is there a point at which say, "ok guys, you're really grossing us out!"

Dorothee Royal-Hedinger
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