How To Start A Farmers' Market
So, your neighborhood doesn't have a farmers' market?
The University of Missouri Extension service has a farmers' market start up guide especially for you. Of all the research and information they've pulled together, and they can point you to a lot of good links on publicly accessible html pages, they say this list describes the most important features of a good market:
- Vendors who are focused on quality, service and innovation.
- A location that is visible and accessible, with adequate parking.
- A diverse mix of vendors, products and events.
- A clear understanding of the purpose or mission of the market.
- A well-designed, comfortable and welcoming public space.
- Collaborations and partnerships between the local community, businesses and organizations.
- Sound, transparent financial accounting and a sustainable financial plan.
- Creative, appropriate and targeted promotions.
- A variety of ways to add value to local economies and communities.
- Effective, open-minded and fair management.
I participated in a discussion about political organizing with some people in the sustainable food movement and one gentleman who'd organized a local farmers' market co-op said that he didn't have time for political organizing. I think he was wrong, though unknowingly. I think he was obviously a great organizer.
When fast food, junk food and just terrible food are the expected status quo, creating a space where people can get wholesome, local food is a revolutionary act of organizing people to expect better. To expect better meals, tastier produce, and good nutrition in every bite.
Long live the delicious revolution!
(Photo credit: Natalie Maynor on Flickr.)







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