Innovation Watch: Replyforall

by Nathaniel Whittemore · 2008-10-23 06:00:00 UTC
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One of the realities of philanthropy and activism is that most people get involved because someone they're close to asked them. Many social issues feel too distant to us without the bridge of someone we already care about inviting us into their passion.

Replyforall harnesses the power of our networks by turning the signature of every email we send into a billboard for an issue we care about. Any nonprofit can create a signature badge, their supporters share that information with their friends and family, and sponsors pay to advertise next to the nonprofit, part of the revenue from which goes to that cause.

I love these brilliant simple little ideas to harness existing resources.

Nathaniel Whittemore is the founder of Assetmap. Previously he was the founding director of the Northwestern University Center for Global Engagement.
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