Is Your Faux Fur Clothing as Faux as You Think?
Not long ago, the Humane Society of the United States went on a shopping spree for faux fur-trimmed jackets. When they tested the trim, they found that it wasn't as fake as they were led to believe — 96 percent of the garments they tested were actually made out of fur from raccoon dogs, domestic dogs or wolves. It wasn't a matter of reading the fine print on the labels either. Thanks to a loophole in federal law, the fur industry and retailers have been allowed to mislabel — or not label at all — any products sold for under $150, such as fur-trimmed jackets, vests, hats and gloves.
Congressman Jim Moran (D-VA) took a stand against the deceit and wrote a bill that would close the loophole. "Most people would be outraged to learn their favorite hat or pair of gloves was lined, not with faux fur, but with the fur of their favorite companion animal."
On July 28, the U.S. House of Representatives unanimously voted in favor of the Truth in Fur Labeling Act, which requires honest labeling of fur and fur-trimmed products, regardless of the retail price. Now it's the Senate's turn.
There are a number of reasons why consumers buy faux fur ... and not one of them is because they want to support the cruel fur industry. Back when the Fur Product Labeling Act of 1951 was passed, there wasn't much of a market for fur apparel under that $150 benchmark. But these days, with changes in the fashion industry and cheap labor, that price segment accounts for as much as 13 percent of the market. That's a lot of consumers who are inadvertently paying for the suffering of animals.
In 2008, the HSUS filed a lawsuit against several major retailers for falsely advertising real fur as faux. As of this March, Neiman Marcus, Lord & Taylor, Saks Fifth Avenue, Macy's, Bloomingdale's, and designer Andrew Marc all agreed to reform their fur labeling practices and advertising policies, and to help close the loophole in federal law. But as long as it's still legal across the country to lie about the content of fur garments, compassionate consumers are vulnerable.
People have a right to know the truth about what they're buying. Tell your senators to support the Truth in Fur Labeling Act.
Photo credit: lanuiop







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