Kellogg Foundation Pumps $75K More Into America's Giving Challenge

by Nathaniel Whittemore · 2009-11-02 16:58:00 UTC
Topics:

At the end of last week, the Case Foundation announced that the W.K. Kellogg Foundation had just anted up an additional $75,000 to support the second annual America's Giving Challenge. The new money is really awesome, but the real story is China kicking the crap out of everyone else.

The new money will be used to fund five additional awards, including another $25,000 prize and four more $10,000 prizes. Additionally, it will fund additional $1,500 daily prizes between now and the end of the challenge.

The challenge has had a big response so far this year, with almost 70,000 people donating $1.3 million to about 7,500 different nonprofits. This a great example of a leveraged model, where just under $250,000 in ultimate award money has produced almost five times that in user-generated donations.

The leader board is honestly a bit crazy. Two groups I've never heard of - the Overseas China Education Foundation and Save Chinese Children - have over 5,000 donations. Compare that to last year's winner, Atlas Corps, who are extremely good at organizing for this and have an extremely compelling project, who are in 6th place with just under 2,000 donations.

The next few days will definitely be interesting - particularly as the four or five groups that have between 4,500 and 6,700 donations currently pour it on. Stay tuned.

Nathaniel Whittemore is the founder of Assetmap. Previously he was the founding director of the Northwestern University Center for Global Engagement.
PREVIOUS STORY:
What Entrepreneurship Has To Do With Gay Marriage In Maine
NEXT STORY:
Facing Forward: The End of the Social Entrepreneurship Blog on Change.org

COMMENTS (0)

    Comment Policy

    · All fields are required to comment.

    [X]

    Comments on Change.org are meant for further exploration and evaluation of the campaign on Change.org. To that end, we welcome constructive comments. However, we reserve the right to delete comments which, as determined solely in our discretion: (1) are offensive, abusive, or off-topic; (2) include content solely intended to personally attack the campaign creator, (3) are designed to subvert or hijack comment threads rather than contribute to them; and/or (4) violate our terms of service and/or privacy policy. Repeat offenders may be permanently removed from the site at our discretion. Please also be advised that: (A) we do not actively curate and/or monitor in any manner whatsoever the comments made on the Change.org platform, and (B) the creator of each campaign on Change.org may remove any comment at her/his/its discretion.