Living Proof Project Provides Concrete Examples of Aid Working

by Mike Smith · 2009-10-02 08:13:00 UTC
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Fighting global health problems is one thing, but it's also crucial to note successful programs, as well as criticizing failing programs. The Bill and Melinda Gates Foundation, as well as investing in programs, have launched the "Living Proof Project" to highlight successes in the U.S. government's global health work. They simply want to get the message across to Americans that government investments have saved millions of lives in developing countries, and they need our continued support.

The campaign will begin with an ad campaign targeting policy makers in DC. The foundation will attempt to fix the disconnect between optimism and progress they personally witness abroad with the pessimism they hear at home. The Living Proof Project have put together a number of progress sheets and infographics to get you up to date on recent successes; but of course it's the videos that speak 10,000 words.

Photo credit: World Economic Forum

Mike Smith
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