'No Way Through': Turning London into the West Bank

by Una M. · 2009-11-22 11:00:00 UTC
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Here on War and Peace, we've been discussing social advertising and video advocacy around war and peace issues, and the strategies used by different organizations to raise funds, generate awareness, and move their constituencies to action. The approach an organization uses says a lot about its perception of what affects people.

If you believe people are easily capable of putting themselves in the place of others, you'll probably opt for the "how it is for people in X" approach in your campaigns. But if you're skeptical about the average peacetime rich-worlder's capacity to empathize with people in far-off conflict zones, you might go for the reverse, and place the subjects' circumstances in the target audience's familiar world.

That's what British filmmakers Alexandra Monro and Sheila Menon did in their short film 'No Way Way Through,' which highlights the effect of mobility restrictions on Palestinians' access to emergency medical care. 'No Way Through' was chosen as a winner in the Ctrl. Alt. Shift social justice film competition.

Video below the jump. (As usual, trigger warning. Some blood, tension.)

Ctrl.Alt.Shift Film Competition Winner: No Way Through from Ctrl.Alt.Shift on Vimeo.

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