Nutrition Bar With Roots in Mid-East Peace Fastest Growing in USA

by Nathaniel Whittemore · 2009-08-19 19:08:00 UTC
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According to recent market data by Nielsen and SPINS, KIND Bars are the fastest growing bar in the USA. This is great news for people who care about social business, because KIND bars are a part of PeaceWorks, Inc. a company that has been using social business to promote cooperation and peace in the Middle East since the early 1990s.

PeaceWorks, Inc. describes itself as a "not-ONLY-for-profit." It began in 1994 when founder Daniel Lubetzky traveled to Israel to explore how investment in social ventures could bring together Israelis and Arabs. As the company grew, Daniel and PeaceWorks eventually launched the OneVoice Movement to amplify the voice of average citizens towards ending the conflict.

KIND began a few years ago when Lubetzky became more interested in and worried about the rising obesity epidemic. The bar was created to answer the need for something both good tasting and good for you. The bar has won a number of awards, as has it's founder.

In 2008, Daniel was a recipient of the Skoll Award for Social Entrepreneurship. I had the chance to interview him briefly at the Skoll World Forum earlier this year. It's great to see his company's spectacular growth (60% increase in super markets and 30% in natural food stores, in the last 12 years), and the fact that he's still so committed to the social mission that got him engaged in the first place.

SWF09 Interviews: Daniel Lubetzky from Nathaniel Whittemore on Vimeo.

(photocredit: perceivecreative.com)

Nathaniel Whittemore is the founder of Assetmap. Previously he was the founding director of the Northwestern University Center for Global Engagement.
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