PETA Pulls "Save The Whales" Ad

by Jen Nedeau · 2009-08-24 13:41:00 UTC
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Last week, PETA sparked controversy (again) among feminists and animal activists when it promoted this advertisement on a Florida billboard:

As Change.org Animal Rights activist, Stephanie Ernst, wrote last week, PETA owes women an apology for the disrespectful advertising:

PETA owes women an apology. It owes all people who struggle with their weight an apology. It owes the animal advocates who have to constantly explain to offended people that we are not PETA--and that this crap infuriates us too--an apology. It owes animals an apology because of the number of people who tune out serious animal advocates' compassionate message because they wrongly associate us with, and are so turned off by, PETA's offensive campaigns or who use PETA as an excuse not to take us seriously. And it owes those apologies now.

Today on Air America the PETA founder, Ingrid Newkirk, did in fact apologize for hurting people's feelings, and said that the offensive ad is coming off the billboards in Jacksonville, FL next week. However, after issuing this apology, Ms. Newkirk stated that the controversial billboard would be replaced with another that will highlight the amount weight people can lose by switching to a vegan diet - yet again promoting that thinner is better and allowing women to be judged by their weight.

Why must PETA abuse women's identities in order to sell animal activism?

Jen Nedeau Jen Nedeau is a media relations professional and a writer based in New York City.
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