Sending Airtime to India with Aryty

by Nathaniel Whittemore · 2009-08-03 17:03:00 UTC

The benefits of mobile phones to local economies and local communities have been written about extensively, on this blog and elsewhere. More connectivity means a better ability to coordinate markets, keep track of loved ones, and support health systems.

But airtime is expensive, and most of the developing world continues to buy mobile network access in small chunks week to week. Many people stick to texting because voice service is just too expensive.

Written up on TechCrunch, Aryty creates a new opportunity for members of the global disapora to automatically buy and transfer airtime to their loved ones and contacts back home. The service doesn't have any fees, making it much cheaper than wiring money, which can cost an exorbitant amount. The company makes money because it signs bulk deals with carriers that lowers the price they buy minutes for. When they charge the commercial rate to customers, they make a profit.

This is an extremely high value service. Mobile connectivity is incredibly important, and as the application ecosystem begins to thrive, mobiles become gateways to more and better types of information. Remittances in general are a huge part of the global economy, and an essential element of many developing economies. 2006 estimates for total global remittances ranged from $250 billion to $400 billion dollars.

The company has successfully formed deals with major carriers in the Philippines and estimates that 98% of Indian mobile users will be covered by the end of the year.

Nathaniel Whittemore is the founder of Assetmap. Previously he was the founding director of the Northwestern University Center for Global Engagement.
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