Sexist PETA Superbowl Ad Gets Rejected

by Jen Nedeau · 2009-01-28 07:57:00 UTC
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Dear PETA,

It's time to stop using sex to sell your vegetables. As someone who was a vegetarian for seven years, I understand that in a cattle calling, meat loving, BBQ roasting, bacon licking society such as the United States, sometimes you have to be a little self-righteous about your allegiance to all things green. I understand that in waging a war against the factory farms, laboratories, clothing trade, and the entertainment industry you may have to use a little shock value to get your message across.

But there is no place for sexism within animal activism and it is time to stop.

I saw the ad you produced for this year's Superbowl (which was incidentally rejected) and I understand that you are trying to latch on to the cliche marketing idea that "sex sells", but please, it is time to stop selling women's bodies in order to sell your message.

Just like the animals you want to protect, we are more than just a piece of "meat."

Editors note: The title of this post was changed from "Sexist PETA Ad Gets Banned from Superbowl" to "Sexist PETA Superbowl Ad Gets Rejected" because it came to my attention that NBC rejected the ad, but did not ban it. NBC said that if PETA made editorial changes and paid for a Superbowl spot, the advertisement might still be able to run. It is still unknown whether PETA actually has the funds to pay for a Superbowl spot and in labeling their ad as "banned" it seems that they are only trying to garner more publicity.

Jen Nedeau Jen Nedeau is a media relations professional and a writer based in New York City.
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