Stop False Anti-Choice Ads on YellowPages.com and Superpages.com

What’s wrong with this picture?:

This is an ad for a “crisis pregnancy center” (CPC). This CPC, like most CPCs, does not provide abortion care, and yet it’s listed under “abortion services” in Superpages.com and YellowPages.com. Yes, it’s true.

Let me back up a step. Never heard of a CPC? From the outside, a CPC gives the impression that it’s a legitimate women’s health-care clinics. But most of the estimated 4,000 CPCs are unlicensed and unregulated storefronts staffed by anti-choice volunteers.

The CPC’s number-one goal is to make women feel too guilty or scared to choose abortion by providing information that is medically inaccurate and manipulative. That’s pretty despicable, isn’t it?

Anti-choice CPCs do whatever it takes to block women from choosing abortion. Many even stoop to advertising under “abortion services” and “abortion clinics” in popular online search directories. Let’s be clear: CPCs do not provide abortion care. In fact, our investigation shows that anti-choice (CPCs) are blatantly misleading women by advertising under “abortion services” and “abortion clinics” in popular online search directories.

So, back to the ad above: NARAL Pro-Choice America is calling on two of the biggest search directories, SuperPages.com and YellowPages.com, to take down all misleading CPC ads. Look, it’s fine for groups that oppose abortion to advertise, but they shouldn’t be allowed to advertise under “abortion services” or “abortion clinics.” It’s just cruel to lie and to take advantage of women facing an unintended pregnancy.

Our deadline is June 30. If you add your name to our letter by June 30, you can be part of our delivery! More than 22,000 people have joined us in calling on SuperPages.com and YellowPages.com to remove misleading anti-choice ads from their sites. With your help, let’s reach 30,000 by June 30! The action you take could help countless women using the Internet to search for abortion-care services.

We know that YellowPages.com and SuperPages.com have 125 million monthly searches and 30 million unique visitors per month, respectively. The vast majority of people who use these directories contact the merchants or organizations they find.

Just imagine if you or someone you are about were facing an unintended pregnancy and accidentally sought help from a CPC staffed by anti-choice volunteers? It sounds horrific. But don’t take our word for it, watch and listen to Tina’s story:

[starts at 4:49 minutes in]

The online advertising fraud against women must stop. Tell SuperPages.com and YellowPages.com to stop letting CPCs use their sites to trick women. Enough is enough.