SXSW's Biggest Party is All About Social Entrepreneurship

by Nathaniel Whittemore · 2010-03-10 13:54:00 UTC

If there's a church of web startups, then South By Southwest Interactive is its Mecca. Every spring, thousands of true believers (and super geeks) make the trek to Austin for an orgy of web2.0 demos, panels and -- if author Paul Carr is to believed -- an endless supply of stickers. This year, however, one of the biggest draws is a party all about social entrepreneurship.

A few months ago, perennial social entrepreneurship and social media guru Martin Montero began chomping on the idea of having a party for the social innovators at SXSWi. Parties, by all reports, are the lifeblood of the event, and when it comes to meeting new people and building community, far more important than the hundreds of panels that happen over the week.

Martin quickly grabbed a number of cosponsors like the Social Capital Markets conference, the Acumen Fund and more to join him in planning the "Good Capitalist" party, a celebration of social entrepreneurs who are reconnecting people, planet and profit.

After a week or so, over 300 people signed up, and the planners had to reserve the whole venue, instead of just a back room. After another week or so, RSVPs were past 500. Today, they've had to switch the venue entirely because they're up to almost 1,200 RSVPs.

This is reflective of a few things:

1. Social Entrepreneurship is small enough that the word gets out fast: The #socent social media-verse has been alive with blog, tweets and buzz about the event, meaning that more or less the whole field has heard about it at this point.

2. There is significant interest in social good outside the field: With 1,200 RSVPs, many from companies like Apple, Cisco and IBM according to the event planners, this party has clearly jumped beyond just an insider scene.

3. There is a growing overlap between the web and social startup worlds: People attracted to building web startups often reference "changing the world" as motivation for building whatever they're building. Many share a broadly progressive sense of values. Some -- like CauseWorld, mentioned earlier today in a post -- have even found business models that integrate nonprofit support at the very center of the enterprise.

If you're in Austin, I highly recommend the event. If you're anywhere, I highly recommend taking notice of the interest in the emerging social venture space.

Photo credit: Randy Stewart

Nathaniel Whittemore is the founder of Assetmap. Previously he was the founding director of the Northwestern University Center for Global Engagement.
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