Target Takes Food Stamps

So many Americans are now using food stamps that more and more chain stores have begun accepting them, rather than lose these customers to economic hardship. New or expanded recipients include Target, CVS, 7-11, Costco, BJ's and Sam's Club.

Food stamp use was up 22% this summer from 2008, with more than 35M Americans using them. Food stamps now come on a card identical to a debit or credit card, offering discretion and privacy for Americans self-conscious about relying on public assistance. For businesses, Costco finds that food stamp users spend an additional $50 or so on purchases not covered by the benefit.

There's a message in here about economic hardship becoming mainstream, becoming normal.  I'm trying to generalize it to an ideal world where one is not punished for being poor, where a low-income parent can stand in line at the grocery store without a sense of shame - that she's even at the better grocery store rather than an overpriced bodega or food bank is an accomplishment.  (Of course, see the original link above to understand transportation issues.)

Expanded food stamp acceptance at more stores is one of these situational responses that becomes permanent. From the sound of it, businesses have to invest in some degree of technological or process change to accept these cards.  These are likely not upgrades that will be rolled back once the recession really lifts.   As anti-poverty activists, we should be thinking about emergency services and about long-term changes we can push through during moments of crisis.  Yes, we've got to expand eligibility for food stamps so all the many million more bellies don't go hungry, but if there was ever a moment to update the poverty measure to reflect the costs of housing, health care or decline in wages - It's Now.

(Photo "Coupon Time at Target" by cote)

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