The Fair Trade Federation Weighs in on Recent Starbucks Decision

by Zarah Patriana · 2008-10-30 07:46:00 UTC
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Executive Director of the Fair Trade Federation, Carmen Iezzi, offered her words and the Federation's response to Starbucks' recent decision to double their purchases of Fair Trade Certified coffee. The Fair Trade Federation is the evaluating body that rigorously screen organizations for their full commitment to Fair Trade. Here is what she had to say:

While we maintain the highest standards and expectations of ourselves and our members towards the Fullest Commitment to Fair Trade, the Federation values organizations that aspire to deepen their commitment to fair trade principles. We are pleased to see Starbucks' work with TransFair USA to increase the percentage of Fair Trade Certified Coffee that they buy. Federation membership distinguishes companies who strive to only source according to fair trade principles, because we know the impact that a deep commitment to Fair Trade can bring. With that in mind, we hope that Starbucks will continue to enhance their investment in Fair Trade.

We also encourage everyone involved - executives, store staff, outside organizations, and consumers - to continue their search for knowledge about the impact of Fair Trade and conventional sourcing.

Fair Trade Federation members strive to be 100% Fair Trade. Green LA Girl, Siel did a very comprehensive round-up of Starbucks' clash with Fair Trade activism. I encourage you to check it out. She points out that as of 2007, Starbucks' purchase of Fair Trade Certified coffee stayed at a stagnant 6%. In doubling it, their coffee purchases will be at 12%. What about the remaining 88%? Will Starbucks make a move to be fully committed to Fair Trade? Currently, this is a step in the right direction and I too hope they will continue to deepen their commitment to Fair Trade.

[image credit Jasmin Chua, at www.worstedwitch.com]

Zarah Patriana
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