The Jon Stewart Bump for The Boy Who Harnessed the Wind

by Nathaniel Whittemore · 2009-10-08 12:18:00 UTC
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Stephen Colbert famously joked last election season about the "Colbert Bump" - the rise in the polls that politicians received after being on his faux-news show, The Colbert Report. For William Kamkwamba, "The Boy Who Harnessed the Wind," there seems to be something of a "Jon Stewart Bump," as his book sales' jumped after appearing last night on the Daily Show.

The interview was great, as you can see above. I love the comparison of William to MacGuyver. After the appearance, William's book jumped from around #95 on Amazon's Best Seller list to #16 when I looked this morning. That's the power of distribution for ya.

To read more about why I'm so interested in this story, check out my post last week called "The Exceptional Story of the Boy Who Harnessed the Wind" - or just go buy the book at Better World Books.

Nathaniel Whittemore is the founder of Assetmap. Previously he was the founding director of the Northwestern University Center for Global Engagement.
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