These Clothes Can Actually Help Haiti
Following the apparent modern axiom that there is no crisis so deep that it can't also be made fashionable, an abundance of earthquake-themed T-shirts are now being sold. There's the "To Haiti, With Love" shirt, which retails for $25, a selection of "Save Haiti" tees (super-soft, slim-fitting) available, the Lady Gaga tee, and many more.
It's hard to fit the worst natural disaster since World War II on a T-shirt. But what if there was some article of clothing out there whose purchase would do more than kick a few dollars toward an aid agency, and actually help rebuild Haiti's economy?
If that article exists, it's probably not "To Haiti, With Love," which, as it turns out, was sewn in El Salvador.
Prior to the Jan. 12 earthquake, Haiti's clothing sector accounted for about 75% of the country's exports, and employed over 25,000 people -- down from a peak in the mid-1980s, when a spate of political instability decimated the industry. Likewise with the earthquake, the industry has taken a hit, but in tandem with agricultural investment outside of Port-au-Prince, remains a key part of Haiti's longer-term economic strategy. Already, the groundwork has been laid: currently, the country has duty-free access to the U.S. market under the HOPE (Hemispheric Opportunity through Partnership Encouragement) Act, as well as other legislation.
The president of Multitex, the Sirius Group's apparel division, reports that at the moment, there are just 12 companies that source their products from Haiti. If you could multiple that number to 50, as he says, "we could create thousands of jobs." Accordingly, the White House is asking U.S. clothing manufacturers to help with Haiti's reconstruction by importing 1% of their clothing production from the country. It's not a lot, but the hope is that the move will help kick-start investment to help get Haitian factories back on their feet.
Since the quake, a virtual wave of donated U.S. garments have flooded Haiti: packaged socks, undergarments, and -- in the wake of the Colts' Super Bowl loss -- $2 million worth of Colts-themed hats and tees. But when it comes to building up Haiti's prospects, for the apparel-minded, the better motto would be to "Buy Haitian," instead.
Photo Credit: peyri








COMMENTS (0)