Using Advertising Revenue For Good

by Nathaniel Whittemore · 2009-10-12 12:30:00 UTC
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A few years ago, Freerice.com exploded across the interwebs. The idea was simple, play a game where you had to correctly identify the definition of a given word, have the site serve ads, then donate that ad revenue to the UN World Food Program. They routinely get more than 500,000 visitors per month and have donated some 69 billion grains of rice so far. Perhaps even more importantly, their creative simple model has inspired a number of others to take similar approaches to fundraising.

GamesThatGive.net uses a similar model, but takes it to the next level. When you visit the site, you can select from a pretty good array of favorite time-killer games like Solataire, Sudoku, Memory, and more. GamesThatGive sells advertisements to major brands like Propel, Mastercard, Pepsi, and others, and then donates 70% of that revenue to charities that you can read about as you play.

Today, GamesThatGive announced that Domino's was their newest advertiser. Domino's cited this creative way for people to give even during an economic downturn as a major reason for their participation: "People are always looking for a way to give to causes they care about, and GamesThatGive provides an easy and fun way to donate in a way consumers can embrace, even during tough economic times. We are excited to be a part of this unique and innovative website launch." said Jenny Fouracre, spokesperson for Domino's Pizza.

It's a creative and fun site, and definitely one to watch.

Nathaniel Whittemore is the founder of Assetmap. Previously he was the founding director of the Northwestern University Center for Global Engagement.
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