World Fair Trade Organization Launches New Site

by Zarah Patriana · 2009-02-16 22:05:00 UTC
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IFAT (International Fair Trade Association) has been in transition since October when the members voted to officially metamorphose into the World Fair Trade Organization (WFTO). The transition is near complete with the launch of their new website -- www.wfto.com. The decision to become the World Trade Organization is a direct response to the failures of the current market system to deliver a sustainable solution to pressing issues the world is currently facing. Issues such as the current financial crisis, the failure of global bodies to impact the imbalance in trade and the failure of governments and businesses to tackle climate change.

For the WFTO, the only way to make a positive change in the current situation is through Fair Trade.

Trade is an essential human activity that enriches lives, and sustainability has to be a market precondition – millions if not billions of lives are at stake. The WFTO 's 10 Principles of Fair Trade illustrate what sustainability looks like in a globalized marketplace.

Without these principles, we will continue to drive injustice in a trading system run by companies and organisations that take advantage of globalization but do little or nothing to manage its consequences. Fair Trade is the appropriate response to the excess and imbalance that currently define this system.

Browse around the new site and see what one of the authorities of the Fair Trade movement have to say.

Zarah Patriana
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