World of Good Fair Trades Its Way Through the Recession

by Nathaniel Whittemore · 2009-02-17 14:22:00 UTC

VentureBeat is reporting today that online fair trade marketplace World of Good has just raised $1.1 million dollars from Draper Fisher Jurvetson.

From World of Good's website:

WorldofGood.com by eBay is the world's first online marketplace to convene thousands of People Positive and Eco Positive sellers and products all in one place, empowering you to shop in ways that align with your personal values. Respected, independent organizations verify the positive impact every product has on people and the planet. Our goal is to ensure that every choice you make here is a good one.

World of Good's providers are verified by independent third party organizations like TransFair USA, Co-Op America and more. The company got it's start as a 2005 winner of the Global Social Venture Competition. In 2006, World of Good partnered with eBay and received initial investment from Omidyar Network (eBay founder Pierre Omidyar's social investment firm) and Draper Fisher Jurvetson.

Congrats!

Nathaniel Whittemore is the founder of Assetmap. Previously he was the founding director of the Northwestern University Center for Global Engagement.
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