"Yoo-Hoo, Mrs. Goldberg" Steals The Show Again, 80 Years Later

by Jen Nedeau · 2009-07-08 15:00:00 UTC
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Earlier this week, I got the privilege of watching the film "Yoo-Hoo, Mrs. Goldberg", which is the story of television pioneer Gertrude Berg. Berg was the creator, principal writer, and star of The Goldbergs, a popular radio show on CBS, which became television's very first character-driven domestic sitcom in 1949.

After watching the film, it is clear why Berg received the first Best Actress Emmy in history, and therefore paved the way for the likes of Oprah and Martha Stewart, as well as women in the entertainment industry.

The film includes insightful interviews with Supreme Court Justice Ruth Bader Ginsburg, actor Ed Asner, producers Norman Lear (All in the Family) and Gary David Goldberg (Family Ties), and NPR correspondent Susan Stamberg - all of whom reveal just what an extradorinary woman that Gertrude Berg was.

Also, the film truly reveals what Berg represented to middle class families, the Jewish community and how she re-defined motherhood in the mid-20th century. Her innovative approach to story telling, business and how she presented the "family unit" was very inspiring - but it's really a shame that her name has not become as famous in contemporary times as Lucille Ball or Doris Day.

You can help bring "Mrs. Goldberg" back to life and give her the credit she deserves for really paving the way for women in entertainment by seeing the film "Yoo-hoo, Mrs. Goldberg" in your local theater.

Yoo-Hoo, Mrs. Goldberg Trailer from Aviva Kempner on Vimeo.

Jen Nedeau Jen Nedeau is a media relations professional and a writer based in New York City.
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